Popular singer Simi the wife of another popular singer AdeKunle Gold signs a 5 year endorsement deal with MOL Tech Accessories, this in the long run will truly be happy that they got Simi on board their brand because of all she will bring to the table.

Nigerian singer and songwriter Simisola Kosoko, better known as Simi, has just landed a significant brand partnership by signing a five-year endorsement deal with MOL Tech Accessories, a rapidly growing tech and lifestyle brand in Nigeria.

Popular singer Simi

This deal is a big step forward in Simi’s career, solidifying her reputation as one of Nigeria’s most influential female artists. With her distinctive voice, relatable lyrics, and strong personal brand, Simi’s collaboration with MOL Tech Accessories is viewed as a smart move to bridge the gap between technology and youth culture, creativity, and everyday life.

Simi, who is married to fellow music star Adekunle Gold and is a proud mother, expressed her enthusiasm for this partnership, calling it a “dream come true.” She believes this collaboration resonates with her values of innovation, authenticity, and personal growth.

Popular singer Simi

On the other hand, MOL Tech Accessories shared that their choice to bring Simi on board as a brand ambassador was influenced by her broad appeal, positive public image, and strong connection with young Nigerians both at home and abroad. The company is confident that her influence will help them expand their presence in the competitive tech accessories market.  Popular singer Simi

Industry experts note that this endorsement underscores a growing trend in Nigeria, where musicians are stepping into the spotlight as key figures for tech, fintech, and lifestyle brands, moving away from the traditional focus on telecom and beverage endorsements.

The five-year agreement is set to encompass brand campaigns, promotional appearances, digital content collaborations, and product endorsements across various platforms.  Popular singer Simi

With this partnership, Simi adds her name to the roster of top Nigerian artists who are using their fame to land long-term corporate deals, showcasing that the influence of music in Nigeria now reaches well beyond just the entertainment scene.

As fans rejoice over the news, many are eagerly anticipating how this collaboration will play out and what innovative campaigns will spring from this partnership.  Popular singer Simi

Meanwhile; Rapper JERIQ, a natural sensation with the Ogbe slang is the newest Pepsi brand ambassador, there is a reason this particular this mean a lot to hip pop heads especially those from South east.  Popular singer Simi

Pepsi, the global beverage powerhouse, has just made waves by signing the up-and-coming South-East rapper JERIQ as its latest brand ambassador. This is a huge moment for Nigerian hip-hop and a big step forward for regional representation in the entertainment scene.

The announcement, shared on social media, has ignited a flurry of reactions in the music community, with fans and industry insiders calling it one of the most significant hip-hop endorsement deals of the year. JERIQ now finds himself among the prestigious group of Nigerian artists who have represented the Pepsi brand, a roster that has traditionally been filled with stars from Lagos and the South-West.

Music experts believe this deal marks a pivotal change in Nigeria’s music landscape, indicating that artists no longer have to move to Lagos to gain national recognition. Brands are starting to see the value in talent that emerges from local scenes, showcasing the rising power of regional sounds and dedicated fan bases.  Popular singer Simi

JERIQ, celebrated for his raw lyrics, street credibility, and deep connection with the South-East audience, has cultivated a devoted following through his consistent releases and genuine storytelling. His ascent is often highlighted as evidence that Nigerian hip-hop is evolving beyond the usual industry hotspots.  Continue reading here

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