Rapper JERIQ, a natural sensation with the Ogbe slang is the newest Pepsi brand ambassador, there is a reason this particular this mean a lot to hip pop heads especially those from South east.

Pepsi, the global beverage powerhouse, has just made waves by signing the up-and-coming South-East rapper JERIQ as its latest brand ambassador. This is a huge moment for Nigerian hip-hop and a big step forward for regional representation in the entertainment scene.

Rapper JERIQ

The announcement, shared on social media, has ignited a flurry of reactions in the music community, with fans and industry insiders calling it one of the most significant hip-hop endorsement deals of the year. JERIQ now finds himself among the prestigious group of Nigerian artists who have represented the Pepsi brand, a roster that has traditionally been filled with stars from Lagos and the South-West.

Rapper JERIQ

Music experts believe this deal marks a pivotal change in Nigeria’s music landscape, indicating that artists no longer have to move to Lagos to gain national recognition. Brands are starting to see the value in talent that emerges from local scenes, showcasing the rising power of regional sounds and dedicated fan bases.    Rapper JERIQ

Dreams To Reality 🅿️

As aBig! Pepsi way!! Ogbe Way!!!!

You are now rocking with the all new @Pepsi_Naija Ambassador!

Over here, it’s 60CL Pepsi or nothing!#PepsiXJeriQ pic.twitter.com/z1yOWPU1GJ

— jeriqthehussla (@jeriqthehussla) December 21, 2025

JERIQ, celebrated for his raw lyrics, street credibility, and deep connection with the South-East audience, has cultivated a devoted following through his consistent releases and genuine storytelling. His ascent is often highlighted as evidence that Nigerian hip-hop is evolving beyond the usual industry hotspots.  Rapper JERIQ

Reacting to the big news, the rapper couldn’t contain his excitement and gratitude, sharing his thoughts with a post that read: “Dreams to Reality… As a Big! Pepsi way!! Ogbe Way!!!! You are now rocking with the all-new @Pepsi_Naija Ambassador!”

Since then, fans and fellow artists have taken to social media to shower him with congratulatory messages. Many are calling this a significant win for the South-East music scene and a much-needed boost for emerging artists outside of Lagos.

Industry insiders believe that Pepsi’s choice to sign JERIQ might inspire more multinational brands to tap into talent from other regions, helping to decentralize Nigeria’s entertainment landscape and promote inclusivity.  Rapper JERIQ

As discussions continue, this deal is being viewed not just as a personal milestone for JERIQ, but as a powerful reminder that success in Nigerian music isn’t confined to one location.  Rapper JERIQ

Meanwhile; actress Doris Ogala has finally dragged pastor Chris Okafor to court for refusing to marry her after knaccking her kpekus for almost 8 years with promise of marriage.

Nigerian actress Doris Ogala has dragged clergyman Pastor Chris Okafor to court after he failed to fulfil a promise of marriage they had together.- The actress claims that while the case is worth ₦1 billion, she only wants an apology from him.

The Leadership According to court documents and sources close to the actress, Ogala accuses the cleric of giving her a marital vow that she says was jettisoned, subjecting her to emotional trauma and embarrassment as well as loss of income. The actress has also stated that she wouldn’t take action against the hackers ”lightly,” and that she tried to resolve the matter privately prior to involving the courts.

The lawsuit has elicited diverse reactions across social media and with the entertainment and religious circles, leaving many Nigerians split on the issue. And while some of his defenders say promises — even the kind that could upend a self-described socialist’s legislative agenda, such as vacating a seat on the Supreme Court in 2023 to give Biden an easy confirmation win — shouldn’t be taken so seriously, that excuse only goes so far.  Continue reading here

Meanwhile; Actress Regina Daniels breaks down in tears after her children were taken away from her amid her marital crisis with estrange husband Senator Ned Nwoko.  Continue reading here

Liked this? SHARE it to spread the word!

New to our page? FOLLOW us to keep up with all the latest entertainment news.

If it’s loud, it’s NewsFlash!