Flavour of Africa has clash with an X user, who accused the Music icon of neglecting young Igbo musicians from south east, but one thing the x user failed to understand is that nobody owe you anything, that you want to do music has nothing to do with Ijele of Africa. But let’s continue
A lively debate has taken over social media after a public exchange between the well-known Nigerian highlife artist Flavour (2Nite Flavour) and an X (formerly Twitter) user named Charles Innocent. They discussed the challenges faced by young and emerging Igbo musicians in Nigeria’s music scene.
Flavour of Africa
This conversation quickly gained traction, bringing back to the forefront ongoing worries about talent development, mentorship, and the gatekeeping that exists in the Southeast music industry.
Flavour of Africa
It all kicked off when Charles Innocent accused Flavour and other prominent Igbo stars of neglecting the young talents in their region. In a passionate post, he pointed out that many talented Igbo youths are struggling to make a name for themselves in the music world, lacking features, record deals, and any promotional backing. Flavour of Africa
He argued that while these young artists are hustling every day to get noticed, some of the big names are allegedly focusing their resources and attention elsewhere instead of helping to nurture the next wave of talent. He even suggested that the fear of being overshadowed by these rising stars might be why established artists are reluctant to lend a hand.
In a more provocative part of his message, Charles claimed that the scarcity of opportunities has driven some frustrated youths into unemployment and, in some extreme cases, into criminal activities.
Flavour, who heads the 2Nite Music Group, didn’t shy away from the backlash. He responded directly, urging critics to stop venting online and instead take meaningful action. Flavour of Africa
He suggested that anyone truly worried about the future of Igbo music should take the initiative to start their own record labels and invest directly in young talent, rather than just putting all the pressure on established artists. His message was all about taking personal responsibility and finding practical solutions instead of just airing grievances on social media.
Flavour’s comments quickly sparked a divide online, with fans and industry observers picking sides.
After the exchange, Nigerians took to social media in droves to share their thoughts on the issue.
On one hand, some argue that successful artists have a responsibility to mentor emerging talent, particularly those from their own regions. They believe that providing access to platforms, collaborations, and endorsements from well-known figures can dramatically alter the paths of up-and-coming musicians. Flavour of Africa
On the flip side, others contend that no one is obligated to create a music career for anyone else, pointing out that many of today’s stars achieved their success on their own without relying on industry support. They emphasize that hard work, consistency, and originality are far more important than endorsements. Flavour of Africa
Some fans noted that Flavour has previously signed and promoted artists, while others countered that the level of support he offers isn’t sufficient given his influence. Flavour of Africa
Beyond the individuals involved, this debate has sparked a larger discussion about the structural issues facing Nigeria’s music industry, especially outside of Lagos. Challenges like inadequate infrastructure, the absence of regional music hubs, and a lack of funding continue to hinder emerging artists from the Southeast.
As the conversation keeps gaining traction, one thing is certain: the dialogue about support, responsibility, and growth in Igbo music is just getting started.
What do you think? Should established Igbo artists be doing more to uplift upcoming talent, or is it up to each artist to carve out their own path to success?
Meanwhile; 2 Night Flavour Nabania has unveil full tracklist for his next studio album titled “AFROCULTURE” he push the album launch date to November 28 as against the already announced date, and the reason is because of series of bad news currently happening in Nigeria.
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