Mavin Records Ceo Donjazzy says his label spent close to 4-5 million United states dollars to get ‘Calm Down’ by Rema where it is today and some fans are saying even if the life style cost that much, how much return did that song bring now

Some even ask don Baba J to be calming down small, read the full gist below…

Mavin Records CEO Don Jazzy has opened up about one of Afrobeats’ most remarkable global success stories, sharing that the label invested between $4 million and $5 million to catapult Rema’s “Calm Down” to international fame. This revelation is igniting discussions throughout the music industry about the real costs involved in achieving global success in today’s digital landscape.

During a recent talk on the realities of music promotion, Don Jazzy emphasized that reaching a global audience isn’t just about talent; it also requires strategic, high-stakes investments. He explained that the multimillion-dollar campaign included worldwide marketing, playlist placements, partnerships, public relations, and distribution deals that were essential in establishing “Calm Down” as a global anthem.

Mavin Records Ceo Donjazzy

Since its release in 2022, “Calm Down” has transcended the African music scene, becoming one of the most streamed Afrobeats tracks ever. The remix featuring American pop sensation Selena Gomez took the song to new heights, topping charts in various countries and shattering records along the way.

Mavin Records Ceo Donjazzy

The track has now surpassed 2 billion streams across different platforms, dominated the U.S. Billboard charts, and is widely celebrated as one of the biggest crossover hits ever created by an African artist.  Mavin Records Ceo Donjazzy

Industry experts note that breaking into Western and global markets demands a significant financial investment. Costs for playlist placements, global PR agencies, digital marketing campaigns, and cross-country radio promotions can add up quickly.

Don Jazzy pointed out that without a hefty investment, it’s tough for any African artist to make a mark on the international scene, no matter how talented they might be.  Mavin Records Ceo Donjazzy

“People often think that hits just happen because they’re great songs. But that’s not the case — you need a solid structure, a smart strategy, and real financial backing,” he shared.  Mavin Records Ceo Donjazzy

His insights have sparked a broader conversation in the industry:
Will other record labels have to shell out millions to reach similar global heights?
Some entertainment experts suggest that Don Jazzy’s investments have set a new standard for competing on a global level. Meanwhile, others believe that the success of “Calm Down” could pave the way for more African artists, potentially lessening the need for such massive budgets in the future.

No matter where you stand in this debate, one thing is crystal clear: Rema’s “Calm Down” has fundamentally changed the global music scene and established Afrobeats as a powerful global player.

The Mavin boss emphasizes that the aim isn’t just to promote artists for a short time but to create enduring global brands. With Afrobeats rapidly becoming one of the fastest-growing genres worldwide, future international collaborations and promotions might demand similar — if not even greater — investments.

As African music continues to gain momentum, Don Jazzy’s insights remind us of the business realities behind global hits and the rising influence of Nigerian music on the world stage.  Mavin Records Ceo Donjazzy

Meanwhile; Don Jazzy top list of 10 highest earning artistes from South eastern part of Nigeria, this is a 2025 current list of who is who in the music industry in Nigeria, updated today.  Mavin Records Ceo Donjazzy

South East Nigeria, home to the Igbo-majority states of Abia, Anambra, Ebonyi, Enugu, and Imo, has given rise to some of the nation’s most impactful and commercially successful artists. These musicians often mix highlife, Afrobeats, hip-hop, and traditional sounds, making their living primarily through streaming royalties, international tours, endorsement deals with brands like MTN, Pepsi, and Glo, as well as record labels and real estate ventures.  Mavin Records Ceo Donjazzy

According to estimates from 2025, drawn from sources like Forbes-inspired lists and industry reports, here’s a look at the top 10 artists by net worth. Keep in mind that exact figures can fluctuate due to private finances, but these numbers represent a general agreement from recent analyses.  Continue reading here

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